Custhelper Privacy Policy

Last updated: 14 October 2026

1. Who we are

This policy explains how personal data is handled when you use Custhelper, the web service and API at custhelper.com ("Custhelper" or "the Service").

Data controller. Custhelper is operated on behalf of A.P. Møller - Mærsk A/S ("Maersk", "we", "us"), [registered address, Copenhagen, Denmark], CVR [number]. Maersk decides why and how personal data in the Service is processed and is the controller under the EU General Data Protection Regulation (GDPR).

Developer and data processor. Burbas Consulting AB, [registered address], Sweden, org. no. [number], develops, hosts and maintains the Service for Maersk. Burbas Consulting AB processes personal data only on Maersk's documented instructions under a data processing agreement (GDPR Article 28).

By using the Service, you acknowledge this policy. It applies to custhelper.com, its API and any related support channels.

2. Personal data we collect

We collect only the data needed to run the Service. Depending on how you use it, this may include:

CategoryExamplesSource
Account and identity dataName, work email, username, employer, roleYou or your employer
Authentication dataHashed passwords, API keys and tokens, login timestampsYou and the Service
Customer-service contentCases, messages, notes and attachments you submitYou
Technical and log dataIP address, browser and device type, request URLs, API calls, error logsCollected automatically
Usage dataFeatures used, pages visited, time and frequency of useCollected automatically
Support correspondenceEmails and messages sent to our support teamYou

We do not intentionally collect special categories of personal data (for example health, religion or ethnicity). Please do not enter such data into free-text fields unless it is strictly necessary for your case.

3. Why we process your data and our legal basis

PurposeData usedLegal basis (GDPR Art. 6)
Provide the Service, create and manage accountsAccount, authentication, customer-service contentContract (6(1)(b)) or Maersk's legitimate interest in providing tools to its staff and partners (6(1)(f))
Handle customer-service casesCustomer-service content, account dataContract (6(1)(b)) or legitimate interest (6(1)(f))
Keep the Service secure, prevent misuse, investigate incidentsTechnical and log data, authentication dataLegitimate interest (6(1)(f))
Maintain, troubleshoot and improve the ServiceTechnical, log and usage dataLegitimate interest (6(1)(f))
Answer support requestsSupport correspondence, account dataLegitimate interest (6(1)(f))
Meet legal obligations, such as bookkeeping or authority requestsRelevant data as requiredLegal obligation (6(1)(c))

Where we rely on legitimate interest, we have balanced our interests against your rights. You can object to this processing at any time (see section 8). We do not use your data for automated decision-making or profiling that has legal or similarly significant effects on you.

4. Cookies and similar technologies

Custhelper uses only cookies and local storage that are strictly necessary for the Service to work, such as keeping you signed in and protecting against cross-site request forgery. These do not require consent under the ePrivacy rules.

We do not use advertising or third-party tracking cookies. If we later add analytics or other non-essential cookies, we will ask for your consent first and update this policy.

5. Who we share your data with

We do not sell your personal data. We share it only with:

International transfers. We aim to store and process data within the EU/EEA. If data is transferred outside the EU/EEA, we use an adequacy decision (including the EU–US Data Privacy Framework where applicable) or the European Commission's Standard Contractual Clauses, with supplementary measures where needed. You can request a copy of the relevant safeguards by contacting us.

6. How long we keep your data

We keep personal data only as long as needed for the purposes above, then delete or anonymise it.

DataRetention period
Account and authentication dataWhile the account is active, plus [90 days] after closure
Customer-service cases and content[24 months] after the case is closed, unless Maersk needs it longer for a legal claim
Technical and security logs[90 days]
Support correspondence[12 months] after the request is resolved
Data subject to legal retention (e.g. accounting)As required by law

Backups are overwritten on a rolling basis within [30 days].

7. How we protect your data

We use appropriate technical and organisational measures to protect personal data, including:

No system is completely secure. If a personal data breach is likely to put your rights at risk, we will notify you and the supervisory authority as required by the GDPR.

8. Your rights

Under the GDPR you have the right to:

To use these rights, contact us using the details in section 10. We will reply within one month. We may ask you to verify your identity first. Requests sent to Burbas Consulting AB will be forwarded to Maersk.

9. Children

The Service is intended for business use and is not directed at children under 16. We do not knowingly collect their data.

10. Changes, contact and complaints

Changes. We may update this policy. The date at the top shows the latest version. We will notify users of material changes through the Service or by email.

Contact the controller (Maersk). Data protection questions and rights requests: [privacy contact email at Maersk]. Maersk's Data Protection Officer: [DPO email].

Contact the developer (Burbas Consulting AB). Technical questions about the Service: [support email for Custhelper].

Complaints. You can lodge a complaint with a data protection supervisory authority. Maersk's lead authority is the Danish Data Protection Agency (Datatilsynet, datatilsynet.dk). You may also complain in the EU country where you live or work, for example the Swedish Authority for Privacy Protection (IMY, imy.se). We encourage you to contact us first so we can try to resolve your concern.